Content Writing After BDS in India

Are you a dentist looking for a career in content writing after BDS? You’re just at the right door!

Dive in to learn more about the ABCs of content writing.

Understanding Content Writing

What is Content Writing?

Content writing involves creating and publishing an engaging and authentic content to benefit and inspire the target audience for marketing, entertainment, or educational purposes.

Types of Content Writing Relevant to BDS Graduates

Hone in your niche by exploring these genres of content writing:

  • Medical Writing
  • Academic Writing
  • Freelance or Ghostwriting
  • Health and Wellness Blogging
  • Patient Education Materials
  • Social Media Content Creation
  • Pharmaceutical Content Creation
Types of Content Writing Relevant to BDS Graduates.
Types of Content Writing Relevant to BDS Graduates

Skills Required for Content Writing After BDS

Essential Skills

Focusing on the following skills can help to create an engaging content:

  • Detail-oriented: Collecting, assembling, refining, and proofreading the information needs an eagle’s eye.
  • Excellent writing skills: Providing understandable, reliable, and grammatically correct content is essential.
  • Medical expertise: An outstanding healthcare communication delivery requires a strong medical understanding.
  • Adaptability: Revamping the content’s style, format, and tones per the requirements of the target audience and the clients.
  • Great research proficiency: Gathering authentic information from genuine sources by conducting thorough research is significant.
  • Time management: Crafting polished and well-structured content within a provided deadline is challenging to conquer and retain.
  • Applying SEO strategies: “The more powerful the SEO, the more likely the content goes viral” is the mantra for propagating the information fiercely.

Source: Skills required for content writing1

Tools and Resources

The armamentarium for leveling up the content creation process:

ToolsPurpose
SEO tools21. Ahrefs
2. Copy.AI
3. SEMrush
4. SmallSEOTools
5. Google Analytics
Grammatical corrections1. QuillBot
2. Grammarly
3. Google Docs
Plagiarism checking tools1. Drupal
2. Joomla
3. WordPress
4. Adobe Commerce (formerly known as Magento)
Content Management Systems1. Scibbr
2. Turnitin
3. Quetext
4. Grammarly
5. SmallSEOTools

Valuable resources to learn and upskill:

  • Online certification courses from Coursera, Udemy, Great Learning Academy, and Henry Harvin are recommended to improve writing expertise.
  • Participating in webinars, tutorials, and workshops to keep up with the evolving industry trends.

Disclaimer: Beware! Odigío Careers only recommends to avail free courses to learn and grow.

Roles Available in Content Writing in India

Common Job Titles

  • Writes and edits research articles, regulatory documents, & medical education material by adhering to the industry standards (ICMR, AMA, or FDA guidelines).
  • Extracts data from medical databases like PubMed, Scopus, Web of Science, etc. to simplify complex medical data into understandable and precise content.
  • Works with cross-functional teams to create research documents including informed consent forms, clinical study forms, and pharmacovigilance reports.
  • Writes engaging and carefully researched information on health, nutrition, and wellness to educate and motivate readers, providing better blog writing services in India.
  • Combines scientific knowledge with storytelling to create more relatable and user-friendly content.
  • Applies SEO strategies and for better reach and blog visibility.
  • Conducts keyword research and applies best SEO practices to maximise user interaction.
  • Monitors website performance using tools like Google Analytics, Google search console, and SEMrush.
  • Creates data-driven content plans, blogs, and social media marketing campaigns that align with the brand objectives, readers’ needs, and latest market trends to increase website engagement.
  • Creates clear and persuasive content for drugs and healthcare products as per the industry guidelines like GMP, ICH-GCP, etc.
  • Drafts advertisements materials, drugs specifications, and instruction guides to simplify health information for the users.

Roles as a Research Associate

  • A research associate collects and categorizes data to create credible content.
  • From reviewing the literature and studying relevant articles to simplifying the information into a summary, they work closely with experts to deliver authentic content.
  • A research associate is responsible for:
    • Conducting literature reviews
    • Summarizing research findings
    • Collaborating with subject matter experts

Importance of Fellowships or Additional Training

Pursuing a fellowship in Content Creation can be a great addition to knowledge and writing skills. It facilitates gaining hands-on experience and learning from experts across the field.

Fellowships allow us to build a powerful portfolio and connect with professionals, leading to better job opportunities and career growth.

Importance of SEO in Content Writing after Dentistry in India

What is SEO and Why Does It Matter?

  • SEO (Search Engine Optimization) is an emerging digital marketing practice that increases the visibility of websites by improving ranking on search engines like Google, Yahoo, and Microsoft Bing.
  • In content writing, SEO helps search engines locate and interpret the content by using specific keywords and crafting good-quality content (like incorporating headings and description tags).

Essential SEO Strategies for Content Writers

To create content that both reads and ranks well, here are some simple and actionable tips:

  • Long tail keywords fetch a better ranking.
  • Use Google Keyword Planner to find the right keywords for the audience to search for.
  • Include main keywords in the title, headings, and meta description.
  • Organize the content using headings and subheadings along with useful internal links.
  • Add H1 and H2 to the content.
  • Refrain from overstuffing the keywords.
  • Keep the language simple and paragraphs short.

SEO Optimization Tools

Understand how different SEO Tools enhance a website’s visibility:

What does it do?

  • Provides a strong backlink analysis and keyword tools.

How to use it?

  • Analyze the sites linking to your website using the obtained backlink report.
  • Understand the traffic flow using the keyword rankings.

What does it do?

  • Shares better keywords, competitor’s strategies, and site inspection.

How to use it?

  • Use competitors’ most powerful keywords and tune your content to improve ranking.

What does it do?

  • Identifies trending topics and interests in search.

How to use it?

  • Build content on the trending topics to boost website visibility.

What does it do?

  • Tracks the user activity and conversions on the website.

How to use it?

  • Notice which areas of the website the audience engages the most and the least.
  • Improve the content according to the report to enhance user interaction.

What does it do?

  • Analyzes website performance, identifies SEO errors, and suggests improved strategies.

How to use it?

  • Check which keywords attract more traffic and fix errors.

Source: Google SEO Tools3

Benefits of Learning SEO for Content Writers After BDS

  • Career advantages of learning SEO are:
    • Better Pay: SEO experts earn a good salary, which multiplies with growing expertise.
    • Diverse Roles: Mastering SEO skills, welcoming roles like Content Strategist, SEO Analyst, Digital Marketing Executive, etc.
    • Increased popularity: In the digital era, where online businesses are propagating wildly, the unmatchable contribution of SEO is making trading even more dynamic.
  • Therefore, by combining SEO guidelines and medical expertise, one can craft discoverable and accurate content to educate aspiring healthcare professionals and patients, leading to better care delivery.

Best Content Writing Companies in India

CompanyFocus Area & Description
1. PractoOnline Healthcare Services
– Offers great opportunities to craft highly authentic and accessible content for its users.
2. MedantaMultispecialty Healthcare Services
– Aims at creating medical content beneficial for patients and healthcare professionals.
3. SpacebarCreative content writing services
– Curates simplified medical topics for better understanding of readers.
4. Apna WriterContent and copywriting services
– Crafts engaging SEO content for various healthcare brands.
5. PharmaLexRegulatory Affairs & Pharma Consulting
– Hires content writers with expertise in regulatory writing and industry-specific content.
6. HealthifyMeHealth & Fitness Tech
– HealthifyMe offers content writers to contribute to wellness & lifestyle improvements.
7. TechMagnateContent writing and digital marketing services
– Delivers authentic content to increase the credibility of healthcare brands.
8. Content WhaleContent writing and digital marketing services
– Delivers authentic content to increase credibility of healthcare brands.
9. Pepper ContentContent marketing company
– Links brands with top writers to deliver customized content to promote brand visibility.

Source: Content writing companies in India4

Challenges Faced in Transitioning to Content Writing Career

Common Challenges

For a dentist, stepping into a content writing career is challenging because:

  • Adapting to a new working atmosphere.
  • Continuously upgrading skills to sync with the growing content strategies.

Overcoming Challenges

To overcome these challenges, one must:

  • Network with industry professionals to obtain insights and advice.
  • Seek mentorship for appropriate guidance throughout the learning process.
  • Application of the acquired skills because writing improves with effort and time.

Start Your Career in Content Writing After BDS

Step-by-Step Guide to Entering the Field

  1. Build a Portfolio: Compile samples of your writing to demonstrate your skills.
  2. Obtain Experience: Seek internships or freelance options to obtain experience.
  3. Network: Interact with the best content writers in India via social media platforms like LinkedIn.
  4. Apply for Jobs: Search for job roles and contact the best companies for content writers in India that match your skills and abilities.5
  5. Upskill: Keep track of market trends and leverage skills through workshops and courses.
How to Start Your Career in Content Writing
How to Start Your Career in Content Writing

Conclusion

Content writing is a symbiotic relationship between creative writing and medical expertise that revolutionizes writing services in India.

Content Writing After BDS: FAQ

A bachelor’s degree in any field is minimum. However, strong writing skills and creativity are more essential than qualification to excel in content writing.

Any equivalent degree in healthcare with the ability to learn and leverage writing skills can direct you toward a better career in content writing.

Content writer charges in India vary depending upon the experience. Entry-level content writers earn up to INR 26,250 per month, while experienced ones earn up to INR 6-7 LPA.6

    References

    1. Drafthorseai: Dental Content Writing Jobs
    2. Zapier: Best SEO Tools
    3. Semrush: Google SEO Tools
    4. IIM Skills: Content Writing Companies in India
    5. Indeed: Dental Content Writing Jobs
    6. Glassdoor: Medical Content Writer Salary

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