Content Writing After BDS in India
A BDS degree doesn’t limit you to clinics; many dentists are building successful careers in content writing after BDS. If you want to learn how to build a career, here’s a step-by-step guide.
Dive in to learn more about the ABCs of content writing.
Understanding Content Writing
What is Content Writing?
Content writing is the process of developing and publishing authentic written content in various forms, including blogs, social media captions, scripts, and user guides, for both digital and physical platforms.
The goal is to benefit and inspire the target audience for marketing, entertainment, or educational purposes.
Let’s address a common confusion between two writing formats, copywriting and content writing, below.
How is Content Writing Different From Copywriting?
Here are some of the basic differences between content writing and copywriting.
| Aspect | Content Writing | Copywriting |
|---|
| Goal | Educate & build trust | Persuade & convert |
| Approach | Informative, research-based | Persuasive, emotion-driven |
| Writing style | Detailed, structured, SEO-focused | Short, punchy, benefit-focused |
| Typical formats | Blogs, articles, SEO pages | Ads, landing pages, sales emails |
| CTA | Soft (read more, learn) | Strong (buy, sign up) |
Types of Content Writing After BDS
Hone in your niche by exploring these genres of content writing:
- Medical Writing
- Academic Writing
- Freelance or Ghostwriting
- Health and Wellness Blogging
- Patient Education Materials
- Social Media Content Creation
- Pharmaceutical Writing
Source: SideHustlesIndia(1)

Content Writing After BDS
Start Here
How to Start a Career in Content Writing After BDS?
You can follow these basic steps to start your career as a content writer.
Skills Required for Content Writing After BDS
Essential Soft Skills
Focusing on the following skills can help to create engaging content:
- Attention to Detail: What you applied while recording case histories and analysing radiographs in dental college is the same precision you use to fact-check and proofread healthcare content.
- Clear Communication: Explaining diagnoses and procedures to patients and examiners during BDS directly translates into simplifying complex medical concepts for readers.
- Medical Knowledge: The foundation you built in subjects throughout the course of your dental education enables you to write accurate, credible healthcare content with confidence.
- Adaptability: Dental school teaches you to adapt constantly as you rotate between departments and patient challenges, a skill that helps you handle changing topics, briefs, and feedback!
- Research Skills: The habit of referring to textbooks, journals, and clinical guidelines in BDS is the same skill used to create evidence-based content from credible sources.
- Time Management: Balancing clinics, lectures, and exams during dental college prepares you to meet writing deadlines without compromising quality.

Now that we know the basic skills required to transition to content writing after BDS, let us understand what technical skills you require and where you can acquire them.
Technical Skills Required for Content Writing After BDS
In content writing, especially healthcare content writing, you need a blend of writing, research, and digital skills that can be learned and improved over time.
Here are some of the technical skills that you should focus on:
- SEO Basics: Understanding keywords, search intent, headings, and readability to help content rank on search engines.
- Research & Sourcing: Ability to find, evaluate, and reference credible medical and scientific sources.
- Content Structuring: Writing clear introductions, subheadings, and logical flow for easy reading.
- Editing & Proofreading: Refining grammar, clarity, tone, and factual accuracy before publishing.
- Content Tools: Familiarity with tools like Google Docs, Grammarly, plagiarism checkers, and basic CMS platforms (e.g., WordPress).
- Audience-Focused Writing: Adapting language and depth based on whether the reader is a patient, professional, or brand.

Since we know the common skills that help you succeed in this career, let’s break down the types of content writing that you can try your hand at. Read below!
What are the Types of Content Writing?
This is the type of writing that is “action” oriented. The intent is “conversion”. Prompting the audience to take specific action, like making a purchase or signing up for a service.
- Copywriting: Focuses on crafting persuasive content for advertising & marketing materials. This includes ad copies, landing pages, and product descriptions.
- Website Copywriting: Involves writing content for the website, such as the home page and service pages, to communicate the brand’s voice and guide users toward a desired action.
- Email Marketing Writing: The goal is to build a relationship with the audience. Creates engaging content for newsletters, campaigns, and promotional emails.
- Social Media Content: Involves writing posts and captions, as well as interactive content (polls, quizzes) designed to grab attention and foster community engagement.
This type of content writing aims to provide valuable information, build brand authority, and improve search engine visibility.
- SEO Content Writing: A specialised form of writing focused on creating content that ranks well on search engines by incorporating strategic keywords, proper formatting, and alignment with user intent.
Disclaimer: Odigío Careers only recommends availing free courses to learn and grow.
Roles Available in Content Writing in India
Here are some of the common job roles that you can pursue:
- Writes and edits research articles, regulatory documents, & medical education material by adhering to the industry standards (ICMR, AMA, or FDA guidelines).
- Extracts data from medical databases like PubMed, Scopus, Web of Science, etc., to simplify complex medical data into understandable and precise content.
- Works with cross-functional teams to create research documents, including informed consent forms, clinical study forms, and pharmacovigilance reports.
- Writes engaging and carefully researched information on health, nutrition, and wellness to educate and motivate readers, providing better blog writing services in India.
- Combines scientific knowledge with storytelling to create content that is more relatable and user-friendly.
- Applies SEO strategies for better reach and blog visibility.
- Conducts keyword research and applies best SEO practices to maximise user interaction.
- Monitors website performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Creates data-driven content plans, blogs, and social media marketing campaigns that align with the brand objectives, readers’ needs, and latest market trends to increase website engagement.
- Creates clear, persuasive content for drugs and healthcare products in line with industry guidelines, including GMP and ICH-GCP.
- Draft advertisements, materials, drug specifications, and instruction guides to simplify health information for the users.
- A research associate collects and categorises data to create credible content.
- From reviewing the literature and studying relevant articles to simplifying the information into a summary, they work closely with experts to deliver authentic content.
- A research associate is responsible for:
- Conducting literature reviews
- Summarising research findings
- Collaborating with subject matter experts
Should you do a Certificate Course for Content Writing?
Taking a certificate course for content writing is a personal choice, but it’s not a requirement to get started.
At Odigio, we generally recommend free learning resources over paid certificate programs, especially for beginners.
Content writing is a skill you build through practice, feedback, and rewriting, not certificates. No course can replace the process of writing regularly and improving with time.
That said, if you want structured learning, it’s better to focus on SEO fundamentals rather than generic “content writing” certificates.
SEO helps you understand why content is written a certain way and how it performs online, a skill clients value far more than course credentials.
Start with a free SEO certificate, apply what you learn by writing consistently, and build samples.
That combination matters more than any paid certificate.
If you’re curious about taking writing seriously after BDS, remember this: there isn’t a different course for every type of writing. SEO, content, and marketing writing share the same base skills.
To keep things simple, we’ve created a roadmap with free resources that brings these fundamentals together, showing you where to start and what to focus on.
Begin Your Writing Journey After BDS
Book 1:1 consultation
Odigio’s Tip: To learn more about writing and marketing, LinkedIn is the best platform today.
Follow relevant writers who actively share insights, breakdowns, and real experiences in content and SEO writing.
Importance of SEO in Content Writing after Dentistry in India
What is SEO and Why Does It Matter?
- SEO (Search Engine Optimisation) is an emerging digital marketing practice that increases the visibility of websites by improving ranking on search engines like Google, Yahoo, and Microsoft Bing.
- In content writing, SEO helps search engines locate and interpret content by using specific keywords and crafting high-quality content (e.g., incorporating headings and description tags).
SEO Optimisation Tools
Understand how different SEO Tools enhance a website’s visibility:
Source:semrush(2)
Challenges Faced in Transitioning to a Content Writing Career
Common Challenges
For a dentist, stepping into a content writing career is challenging because:
- Adapting to a new working atmosphere.
- Continuously upgrading skills to sync with the growing content strategies.
Overcoming Challenges
To overcome these challenges, one must:
- Network with industry professionals to obtain insights and advice.
- Seek mentorship for appropriate guidance throughout the learning process.
- Application of the acquired skills is necessary because writing improves with effort and time.
Conclusion
For healthcare professionals, content writing is not about leaving medicine behind; it’s about using your clinical knowledge in a different format.
Your training has already taught you accuracy, ethics, research, and how to explain complex information clearly. These are the exact skills healthcare writing demands.
You don’t need to relearn everything or start from zero.
By writing consistently, understanding basic SEO, and building a simple portfolio, you can explore content writing alongside your medical background at your own pace.
For many healthcare professionals, writing becomes a flexible, sustainable career optio,n whether as a full-time role, freelance work, or a parallel skill. The key is to start small, stay focused, and grow steadily.
Take the First Step
Book a Call
Content Writing After BDS: FAQ
References
- SideHustlesIndia: Different types of content writing as a side hustle
- Semrush: 6 Free Google SEO Tools to Boost Your Search Visibility
- Glassdoor: Medical Content Writer Salary
