Content Writing After BDS in India

A BDS degree doesn’t limit you to clinics; many dentists are building successful careers in content writing after BDS. If you want to learn how to build a career, here’s a step-by-step guide.

Dive in to learn more about the ABCs of content writing.

Understanding Content Writing

What is Content Writing?

Content writing is the process of developing and publishing authentic written content in various forms, including blogs, social media captions, scripts, and user guides, for both digital and physical platforms.

The goal is to benefit and inspire the target audience for marketing, entertainment, or educational purposes.

Let’s address a common confusion between two writing formats, copywriting and content writing, below.

How is Content Writing Different From Copywriting?

Here are some of the basic differences between content writing and copywriting.

AspectContent WritingCopywriting
GoalEducate & build trustPersuade & convert
ApproachInformative, research-basedPersuasive, emotion-driven
Writing styleDetailed, structured, SEO-focusedShort, punchy, benefit-focused
Typical formatsBlogs, articles, SEO pagesAds, landing pages, sales emails
CTASoft (read more, learn)Strong (buy, sign up)

Types of Content Writing After BDS

Hone in your niche by exploring these genres of content writing:

  • Medical Writing
  • Academic Writing
  • Freelance or Ghostwriting
  • Health and Wellness Blogging
  • Patient Education Materials
  • Social Media Content Creation
  • Pharmaceutical Writing

Source: SideHustlesIndia(1)

Types of Content Writing After BDS
Types of Content Writing After BDS

Start Here

How to Start a Career in Content Writing After BDS?

You can follow these basic steps to start your career as a content writer.

Content writing involves researching topics, structuring information, and explaining it clearly for a specific audience.

Your medical background already gives you an edge in healthcare and medical content.

Don’t wait for a course, a job, or an internship. Begin by writing short blogs on dental or healthcare topics in simple, patient-friendly language.

You can use platforms like WordPress or Medium to publish your writings and share them on LinkedIn.

Understand keywords, headings, SEO types, audience research, and search intent. Apart from this, also learn how to look for references for a particular topic.

You don’t need separate courses for content writing, SEO writing, or marketing writing the fundamentals are the same. Free SEO resources are enough at this stage.

Create 2–4 writing samples in blog format. These can be unpublished pieces. Focus on clarity, accuracy, and structure rather than length or design.

Start applying for internships or beginner-level roles. Expect edits and rejections; they’re part of the learning process.

Skills Required for Content Writing After BDS

Essential Soft Skills

Focusing on the following skills can help to create engaging content:

  • Attention to Detail: What you applied while recording case histories and analysing radiographs in dental college is the same precision you use to fact-check and proofread healthcare content.
  • Clear Communication: Explaining diagnoses and procedures to patients and examiners during BDS directly translates into simplifying complex medical concepts for readers.
  • Medical Knowledge: The foundation you built in subjects throughout the course of your dental education enables you to write accurate, credible healthcare content with confidence.
  • Adaptability: Dental school teaches you to adapt constantly as you rotate between departments and patient challenges, a skill that helps you handle changing topics, briefs, and feedback!
  • Research Skills: The habit of referring to textbooks, journals, and clinical guidelines in BDS is the same skill used to create evidence-based content from credible sources.
  • Time Management: Balancing clinics, lectures, and exams during dental college prepares you to meet writing deadlines without compromising quality.
Soft Skills Required for Content Writing
Soft Skills Required for Content Writing

Now that we know the basic skills required to transition to content writing after BDS, let us understand what technical skills you require and where you can acquire them.

Technical Skills Required for Content Writing After BDS

In content writing, especially healthcare content writing, you need a blend of writing, research, and digital skills that can be learned and improved over time.

Here are some of the technical skills that you should focus on:

  • SEO Basics: Understanding keywords, search intent, headings, and readability to help content rank on search engines.
  • Research & Sourcing: Ability to find, evaluate, and reference credible medical and scientific sources.
  • Content Structuring: Writing clear introductions, subheadings, and logical flow for easy reading.
  • Editing & Proofreading: Refining grammar, clarity, tone, and factual accuracy before publishing.
  • Content Tools: Familiarity with tools like Google Docs, Grammarly, plagiarism checkers, and basic CMS platforms (e.g., WordPress).
  • Audience-Focused Writing: Adapting language and depth based on whether the reader is a patient, professional, or brand.
Technical Skills Required for Content Writing
Technical Skills Required for Content Writing

Since we know the common skills that help you succeed in this career, let’s break down the types of content writing that you can try your hand at. Read below!

What are the Types of Content Writing?

This is the type of writing that is “action” oriented. The intent is “conversion”. Prompting the audience to take specific action, like making a purchase or signing up for a service.

  • Copywriting: Focuses on crafting persuasive content for advertising & marketing materials. This includes ad copies, landing pages, and product descriptions.
  • Website Copywriting: Involves writing content for the website, such as the home page and service pages, to communicate the brand’s voice and guide users toward a desired action.
  • Email Marketing Writing: The goal is to build a relationship with the audience. Creates engaging content for newsletters, campaigns, and promotional emails.
  • Social Media Content: Involves writing posts and captions, as well as interactive content (polls, quizzes) designed to grab attention and foster community engagement.

This type of content writing aims to provide valuable information, build brand authority, and improve search engine visibility.

  • SEO Content Writing: A specialised form of writing focused on creating content that ranks well on search engines by incorporating strategic keywords, proper formatting, and alignment with user intent.

Disclaimer: Odigío Careers only recommends availing free courses to learn and grow.

Roles Available in Content Writing in India

Here are some of the common job roles that you can pursue:

  • Writes and edits research articles, regulatory documents, & medical education material by adhering to the industry standards (ICMR, AMA, or FDA guidelines).
  • Extracts data from medical databases like PubMed, Scopus, Web of Science, etc., to simplify complex medical data into understandable and precise content.
  • Works with cross-functional teams to create research documents, including informed consent forms, clinical study forms, and pharmacovigilance reports.
  • Writes engaging and carefully researched information on health, nutrition, and wellness to educate and motivate readers, providing better blog writing services in India.
  • Combines scientific knowledge with storytelling to create content that is more relatable and user-friendly.
  • Applies SEO strategies for better reach and blog visibility.
  • Conducts keyword research and applies best SEO practices to maximise user interaction.
  • Monitors website performance using tools like Google Analytics, Google Search Console, and SEMrush.
  • Creates data-driven content plans, blogs, and social media marketing campaigns that align with the brand objectives, readers’ needs, and latest market trends to increase website engagement.
  • Creates clear, persuasive content for drugs and healthcare products in line with industry guidelines, including GMP and ICH-GCP.
  • Draft advertisements, materials, drug specifications, and instruction guides to simplify health information for the users.
  • A research associate collects and categorises data to create credible content.
  • From reviewing the literature and studying relevant articles to simplifying the information into a summary, they work closely with experts to deliver authentic content.
  • A research associate is responsible for:
    • Conducting literature reviews
    • Summarising research findings
    • Collaborating with subject matter experts

Should you do a Certificate Course for Content Writing?

Taking a certificate course for content writing is a personal choice, but it’s not a requirement to get started.

At Odigio, we generally recommend free learning resources over paid certificate programs, especially for beginners.

Content writing is a skill you build through practice, feedback, and rewriting, not certificates. No course can replace the process of writing regularly and improving with time.

That said, if you want structured learning, it’s better to focus on SEO fundamentals rather than generic “content writing” certificates.

SEO helps you understand why content is written a certain way and how it performs online, a skill clients value far more than course credentials.

Start with a free SEO certificate, apply what you learn by writing consistently, and build samples.
That combination matters more than any paid certificate.

If you’re curious about taking writing seriously after BDS, remember this: there isn’t a different course for every type of writing. SEO, content, and marketing writing share the same base skills.

To keep things simple, we’ve created a roadmap with free resources that brings these fundamentals together, showing you where to start and what to focus on.

Book 1:1 consultation

Odigio’s Tip: To learn more about writing and marketing, LinkedIn is the best platform today.

Follow relevant writers who actively share insights, breakdowns, and real experiences in content and SEO writing.

Importance of SEO in Content Writing after Dentistry in India

What is SEO and Why Does It Matter?

  • SEO (Search Engine Optimisation) is an emerging digital marketing practice that increases the visibility of websites by improving ranking on search engines like Google, Yahoo, and Microsoft Bing.
  • In content writing, SEO helps search engines locate and interpret content by using specific keywords and crafting high-quality content (e.g., incorporating headings and description tags).

SEO Optimisation Tools

Understand how different SEO Tools enhance a website’s visibility:

What does it do?

  • Provides a strong backlink analysis and keyword tools.

How to use it?

  • Analyse the sites linking to your website using the backlink report you obtained.
  • Understand the traffic flow using the keyword rankings.

What does it do?

  • Shares better keywords, competitor’s strategies, and site inspection.

How to use it?

  • Use competitors’ most powerful keywords and tune your content to improve ranking.

What does it do?

  • Identifies trending topics and interests in search.

How to use it?

  • Build content on the trending topics to boost website visibility.

What does it do?

  • Tracks the user activity and conversions on the website.

How to use it?

  • Notice which areas of the website the audience engages the most and the least.
  • Improve the content according to the report to enhance user interaction.

What does it do?

  • Analyzes website performance, identifies SEO errors, and suggests improved strategies.

How to use it?

  • Check which keywords attract more traffic and fix errors.

Source:semrush(2)

Challenges Faced in Transitioning to a Content Writing Career

Common Challenges

For a dentist, stepping into a content writing career is challenging because:

  • Adapting to a new working atmosphere.
  • Continuously upgrading skills to sync with the growing content strategies.

Overcoming Challenges

To overcome these challenges, one must:

  • Network with industry professionals to obtain insights and advice.
  • Seek mentorship for appropriate guidance throughout the learning process.
  • Application of the acquired skills is necessary because writing improves with effort and time.

Conclusion

For healthcare professionals, content writing is not about leaving medicine behind; it’s about using your clinical knowledge in a different format.

Your training has already taught you accuracy, ethics, research, and how to explain complex information clearly. These are the exact skills healthcare writing demands.

You don’t need to relearn everything or start from zero.

By writing consistently, understanding basic SEO, and building a simple portfolio, you can explore content writing alongside your medical background at your own pace.

For many healthcare professionals, writing becomes a flexible, sustainable career optio,n whether as a full-time role, freelance work, or a parallel skill. The key is to start small, stay focused, and grow steadily.

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Content Writing After BDS: FAQ

A bachelor’s degree in any field is a minimum. However, strong writing skills and creativity are more essential than qualifications to excel in content writing.

Any equivalent degree in healthcare with the ability to learn and leverage writing skills can direct you toward a better career in content writing.

Content writer charges in India vary depending on the experience. Entry-level content writers earn up to INR 26,250 per month, while experienced ones earn up to INR 6-7 LPA. (6)

References

  1. SideHustlesIndia: Different types of content writing as a side hustle
  2. Semrush: 6 Free Google SEO Tools to Boost Your Search Visibility
  3. Glassdoor: Medical Content Writer Salary

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